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The first week on the new job and I got thrown in the deep

end. IFA convention, a.k.a. the 'Berlin Radio Show,'

is one of the world's leading trading shows for

consumer electronics and home appliances, and

that's where we were heading; except that we were

hosting, once again, an exclusive dinner for our

partners, who make up about 90% of the electronics

industry. Luckily for me, our CEO, Mr. Sam, never

seemed to worry about a thing, always keeping his

cool especially under pressure; a trait I'd hope to


Hosting a dinner for all C.E.O.s of the electronics industry in Berlin,

Germany is reasonably straightforward. However, the pressure was on;

Clients and partners were expecting a dinner of the highest magnitude and

standards as we have a reputation to maintain. We spare no expense

when it comes to quality, don’t compromise on luxury and most of all,

we use our main ‘ingredient’ in everything we present and deliver;


The first step towards a successful and exciting business dinner is

planning for it carefully. There were many preparations involved, such

as finding the best location, venue, preparing the menu, the music, the

entertainment, our C.E.O.’s speech, promotional banners, and itinerary

one-on-one business meetings to attend and so forth. A lot to do in a

short time, but I had no doubts we would pull it off effortlessly; I had

confidence in my new team and leader.

Another preparation required for this dinner- the most important one

in my opinion- was learning and practicing the ‘L.O.U.R.’ method; Listen,

Observe, Understand, and Reflexes. Qualities my leader tries to establish

within us are valuable elements to adopt for me to excel in

my career and personal life. When you follow the ‘L.O.U.R.’

method, you can predict and understand the person without conversing

with them, even able to interpret them without the use of words most

times. It assists you in reacting fast, identifying solutions, and many


The goals of this dinner would be, besides

making sure everything is running smoothly

and for it to be successful, but to take in as

much information as possible, as it was

my first week in the company and I wanted to

impress my team. It was vital for me and

my co-workers to mingle and interact with the

clients, be extra mindful of our sponsors and in

general do as much as we could to

alleviate some of the pressure from Mr. Sam.

Also, to gather all these C.E.O.s in one room to

socialize with each other and make the most

connections they can between them in order

for it to lead them to future business.

Entering this new realm of business and marketing was, for me, so inspiring and

exciting at the same time, as this was no ordinary company. What Z Empire is known for

is, its innovation, creativity, cleverness and most of all the respect and care they have for

their clients, whom they call family. It isn’t your everyday marketing business; Z Empire has its own methods and way of thinking and I had so much to learn and so much information to retain and the above was the ideal situation to be placed in. I was witnessing live examples of organizing events, dealing with significant and well-respected people and adjusting to

the new world of marketing.

Counting down the day of, with all the work we

had to manage, I didn’t feel the pressure of the

dinner until the moment had arrived. During

the anticipation, all possible scenarios were

going through my mind, which in turn, instead

of discouraging my team and leader, as the

newest member, it motivated them to do their

best and have the most productive time. It

pushed them to want to perform their best, just

to prove that there is no need for worry or

doubt when you have confidence in the work

you have put in and the eagerness you have to


The night started smoothly and relaxed as

guests were arriving at a steady pace, giving

me the chance to acquaint me with them

and exchange business cards and a few words.

As more guests were gathering, a feeling of

comfort was setting in as I could see my leader

mingle and joke with them all, effortlessly.

Guests of such caliber didn’t faze him like they

did me, but that’s what gave me all the more reassurance to

perceive them as equals and down-to-earth individuals, and

not as the thoughts I had formed in my head about them.

When it was time for Mr. Sam's speech to commence, all the

eyes of the room were on him. Although, we had prepared

one for Mr. Sam, he went off course and spoke straight

from the heart; that's how he connected with his audience,

which was more touching and funnier than that of

a rehearsed piece of paper. You could see and feel the

passion coming through; he was clearly in his comfort zone

being in front of a crowd which is why he delivered such a

heartfelt and sincere speech.

Guests clapped and praised Mr. Sam. Everyone knows his

out-of-the-box thinking and how unpredictable his moves

can be, keeping everyone on their toes. They are especially

familiar with the sophistication, innovation,

knowledge, and experience he brings to the industry. He is

well respected and looked up to, and this dinner was no


The whole night, our guests were talking, eating, and

enjoying, proof that it had been a successful evening. As the

end of the night was approaching, it was apparent the guests

had a lovely and beneficial time; they left with drunk and

happy smiles on their faces. It was a success in bringing all

these talented people together to remind them that we are

here to support them and show them that we care and

want to give back. As a first experience, I couldn't have

asked for more than what I received.

The night ended on a high note; People were pleased and left wanting

more. They got the most they could after this ‘business’ dinner in terms

of partnerships and business opportunities. The relaxing ambiance of

the lounge/restaurant was a success. The feedback we received was

more than we could have asked for. Z Empire’s IFA dinner was the hot

topic of the industry; because of the hype created from the night before,

it was our chance actually to benefit by it. Our online business group

chats were shedding the most favorable light on us as a company, the

compliments were ample, and new business possibilities were soaring.

Our partners were happy; prospective clients wanted to jump on board

with us; we were heading towards an upward trajectory, and I was eager

to experience it live.

This short trip was beneficial for me, especially as a newcomer

because I had the chance to meet and discuss with our esteemed

clients, get in the business mindset, learned how to organize a mini-event/dinner, experienced my leader in action, and most importantly,

got a taste of the business and electronics field and couldn’t be more

pleased. We aspire for greatness and will do everything we can to

achieve it. We are not motivated by monetary benefits; our goal is to

be proud of all the work we put out there. We want to create legacies.


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